Reform Physical Therapy - Branding
Reform Physical Therapy is unique - while many PT places double or triple book patients so that they all overlap, and therefore don't get constant 1-1 attention, Reform Physical Therapy only books 1-1 appointments with their amazing staff.
I was excited to be commissioned to create their logo and branding system, and additionally, their website, business card, and some signage and swag packaging!
![](https://cdn.prod.website-files.com/6525a6a61c99b411fb65534a/659dc833fcd97cc54c69dc13_mockup1.jpg)
We went through a design exploration process where I got to know the owner, his business goals, and how he envisioned the new brand. I used Figma for collaboration and collected inspiration, ideas, and finally, used it to add the different options that we were discussing and add notes on each one. Below is a screenshot of our final Figma board!
![](https://cdn.prod.website-files.com/6525a6a61c99b411fb65534a/65c52e584afab308bc0a02dc_Screenshot%202024-02-08%20at%202.40.51%20PM.png)
![](https://cdn.prod.website-files.com/6525a6a61c99b411fb65534a/65c52e61303f270bfd07ba7a_Screenshot%202024-02-08%20at%202.40.57%20PM.png)
The final logo reflected a choice to go for a nice, clean logo that represented fire and cleansing/strengthening imagery that brought with it, along with strong letterforms for the full name of the clinic!
![](https://cdn.prod.website-files.com/6525a6a61c99b411fb65534a/65c52ee176882ced8cda9019_everything.jpg)