About Paige
Hey, I'm Paige! I'm creative digital designer and illustrator on a mission to bring beauty and purpose to the world through impactful design.
What I Do
I'm not just a designer; I'm a storyteller who strategically weaves fine art into my work, making marketing not just functional but undeniably beautiful. From concept to creation, I specialize in crafting designs that leave a lasting impression.
My Design Journey
Throughout my design journey, I've embraced big ideas and had a commitment to leaving things better than I found them.
I'm fully immersed in the educational tech world as a full-time designer, crafting digital design solutions for future learners that find more affordable education options through ed2go. When the sun sets, I transform into my freelance designer alter ego, dedicating my skills to impactful branding and print projects. For me, creating impactful design is not just about aesthetics; it's a strategic tool to fortify and position brands for good.
Experience
CENGAGE GROUP
Digital graphic designer in charge of marketing design for ed2go landing pages and email.
- Design landing pages for prospective students; wireframe and visual design, A/B test and optimization, create final HTML/CSS pages
- Build and design monthly promotional email series for continuing education software platform, ed2go
- Work with digital marketing team to wireframe and design emails and graphics for cybersecurity bootcamps launch as a new Cengage technology product
BOSTON UNIVERSITY
- Design visual ad assets and create ad copy for two online course launches and twenty-five residential graduate programs, tracked and analyzed marketing statistics - - Spearhead brand redesign efforts for 2018 BU-Wheelock merger, revamping Wordpress website and landing pages, redoing all visual assets from advertising to signage, and managing group of stakeholders and interns
- Lead designer/producer for all print projects in education school. Art directed and lead photography shoots to produce annual Graduate Viewbook, a 32-page print publication with a yearly run of 1,500
Lulu press, inc.
- Designed, wrote, and developed 3-part welcome series that grew to a 25.3% open rate in the US, international locales grew to 33.5% open rate
- Managed weekly email blasts on Bronto platform for 4 distinct publishing brands
Prepared content, executed design, and built weekly promotional emails
- Collaborated with country managers to send 2 emails a month to 11 locales in 5 languages
Freelance
- Brand design and website design for Reform Physical Therapy in Natick, MA
- Brand and social media design for Restore: New England
