Email campaign with course options to prospects who have viewed a course page but haven't converted. Increased clickthrough rate across 3-email series, leading to increased enrollment rates across online 6-week fundamental courses.
Email design, UX/UI wireframing, graphic designer
Email campaigns to BU Wheelock community and prospective graduates - next steps emails that promoted 2 online programs to national & international audiences, with follow up emails about school rankings and current news, that increased YoY enrollment.
Email designer, graphic designer, photographer, Constant Contact email formatting, UX/UI design and wireframing